I understand a few things here.
1. Peter, I understand your concern about the arcane use of the word poacher, i.e. using a definition that is not common knowledge. Trespass certainly would have been a better choice, except in the application of public lands which by definition we own. Trespassing on private property (for any reason including taking the liberty of climbing a tree someone owns without their permission) is a very good way to get two or three ounces of lead applied at very high speed to your rear end, which in treeclimbing is somewhat vulnerable (In situations like this, I'm glad I use a Buckingham saddle with a hard Bosn's seat!). Privacy may be an intangible but my property line is not.
Personally, I come down on the side that the amount of positive publicity we have outweighs the negative. I think it was PT Barnum who said "it doesn't matter what they're saying as long as they're talking about you," or "any publicity is good publicity". In this case, I think it may work against the writer for using a word that to most people is the wrong word. Technically, according to the definition above, it fits. Realistically (common usage) it was the wrong word. In either case, we still appreciate your concern about our image.
You can argue word choice. It's hard to argue visuals. I'm more concerned about video I've seen where people are talking about safety one minute and then swinging around slamming into trunks the next. I don't remember where I saw that or who it was but in my mind, that projected more negativity that a writer making poor word choices to perhaps project a political agenda.
Which brings me to my second point. Never, never, never trust the press to get your point across for you. I've been involved in the politics of chiropractic for years and if there is one rule that everyone should follow is to never trust the press to report the truth as it truly is. They will generally report the truth as they see it which is, as we all are aware of, not the way we see it. Reporters are afflicted with the same pre-conceptions, fears and misunderstandings that many people are. Reporters can also be afflicted with editors who are pissed off at tree-huggers because they wouldn't let them cut down the trees on their lake property to get a better view of the lake from the cottage.
I realize in your position you are not always in a position to control what they say or print but the less you tell them the less they'll be able to use. Unfortunately, everyone wanting to write about us is not on our side, that's a big rule in politics as well. I hate that we have to be aware of that but that's the way it is. There certainly is a fine line to walk between getting your message out on their terms or yours.
Knothead, I agree that we should use a different word than "Ninja", at least when we're talking to the press. And yes, vertically or horizontally, if we are there without permission, we are wrong. (And by the way, when are you going to be back down this way? I'd like to climb with you again, it's been a while.)
Lastly, having been on a Ninja climb or three, I've never knowingly done so on private property.
Always ask permission on private property.
Never trust reporters.
Put out your own positive press whenever possible.
Never take part in a story where you don't have personal contact with the writer, that is, taking them for a climb yourself. I think you would stand a much better chance for a positive outcome that way.
Gotta watch out for them editors. Ask Wild Bill. He'll tell ya.
Open for suggestion,
Rod